Getting 2 Zero

Logo & website design

Getting to Zero is an initiative of The Animal Welfare League, an animal shelter with branches across Australia. Their latest campaign is about reaching a target of zero euthanasias in rescue shelters. When they came to e-CBD they had a colour scheme of yellow and black in mind, from which I created logo and website concepts. These images show the strongest concepts, and the finished result, driven by the client, can be seen here.

Work completed during employment at e-CBD.

Getting 2 Zero
Getting 2 Zero

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